Gen Z

B@B: Millennials and Gen Z

Around the year 2000 researchers and marketers began to devote significant energy to understanding the unique phenomenon of several generations being in the workforce at the same time. At our first Business @ Breakfast of 2017, sponsored by the Kappa Alpha Order National Headquarters, guest speaker Dawn Watkins Wiese explored “Millennials and Gen Z: Who are they and why does it matter?”  The event was held on Friday, February 10 at 8:00 a.m. at the Robert E. Lee Hotel and over 45 members were in attendance.